Bruno S. Frey (born May 4, 1941 in Basel, Switzerland) is a Swiss economist. He is a guest professor for Political Economy at Zeppelin University in Germany, and a former professor at the University of Zurich and the Business School of the University of Warwick (UK). Perhaps his best known research relates to critiques of Homo economicus or economic man, arguing that it places excessive emphasis on extrinsic motivation rather than intrinsic motivation. Another field where his contributions have gained considerable attention is the economic analysis of happiness. Frey has written, co-written or edited more than a dozen books and has written more than 350 journal articles, mostly in economics journals, but also in political science, sociology and psychology. In 2011, Frey was criticised for and admitted to self-plagiarism. In 2012, the government of Bhutan appointed him member of an international group of experts on the subject of Wellbeing and Happiness. The work and recommendations of the panel are scheduled to be presented and discussed in the United Nations General Assembly in 2013 and 2014.Continue Reading »
